We may see that that the people desire to occupy a closest place to hear and enjoy the contents of the speech. The leader wishes to address the public or the followers with the words that make them emotionally feel better. They should make them feel as if they have close relationship, friendship showing greater affinity mutually.

EMOTIONAL WORDS:

Thus, the words addressed in public meetings are emotionally attractive and make people come closer, cheer up and retain the rapport for a long time. In place of “ladies and gentleman”, the leaders in India prefer still more attractive and emotionally active words.

IRRESISTABLE LOVE:

We know the value of the words, “Brothers and Sisters” spelt out by Swamy Vivekanandha in the conference at Chicago, U.S.A. The speech of the Indian Saint brought great laurels to India. This speech did not show any starvation for love or friendliness. The audience at the meeting was thrilled to experience the irresistible love showered by the saint.

LOVE AND FRIENDLINESS:

Political or philosophical leaders always want to keep their followers bound by true and natural love expressively and make them talk about the fellow feelings with devotion.

You may know more about the independent leaders of various states and countries adopting a choice of words in diverse languages. These are just practiced by leaders to call their own people with all the affection to catch their attention and make them listen to what they wish to say.

Besides, the leaders of the political parties or the rulers coin a set of words, a phrase or a slogan as it is called, that expresses patriotism, solidarity and uses them in gatherings to accelerate any political or national movement in India.