Political Correctness Part 3

4.Be willing to win. I know this may seem foolish to say, but quite often, we come across brands that are not. They are more attached to their own preconceived notions than their desire to success. They come to us, engage our services and hope that our recommendations will be to keep on doing what they have been doing. You cannot win by continuing the status quo.

Remember, as the great wizard of ads once said, “the price of clarity is the risk of offense.”

Tom Dougherty
CEO, Senior Strategist at Stealing Share, Inc.
http://www.stealingshare.com
Tom began his strategic marketing and branding career in Saudi Arabia working for the internationally acclaimed Saatchi & Saatchi. His brand manager at the time referred to Tom as a “marketing genius,” and Tom demonstrated his talents to clients such as Ariel detergent, Pampers and many other brands throughout the Middle East and Northern Africa. After his time overseas, Tom returned to the US where he worked for brand agencies in New York, Philadelphia, and Washington, DC. He continued to prove himself as a unique and strategic brand builder for global companies. Tom has led efforts for brands such as Procter & Gamble, Kimberly Clark, Fairmont Hotels, Coldwell Banker, Homewood Suites (of Hilton), Tetley Tea, Lexus, Sovereign Bank, and McCormick to name a few. Contact Tom at tomd@stealingshare.com